Every year, various changes occur in the market. Some trends come and go, but if you take a quick or hasty look around yourself, you’ll see that many such trends are having a significant impact on our lives. Video content marketing trends are at the top of the list.
The popularity of video marketing is skyrocketing these days. As per the research, by 2021, it was considered that more than 80% of traffic arose through online videos. So, always remember that if you’re not using videos as part of your marketing approach, in that case, you have to re-analyze your marketing strategy against your rivals.
But don’t fret if you haven’t yet executed a video content marketing strategy for your company. Because of this blog, you need to know about video content marketing and how it may help you boost your SEO.
What is Video Content Marketing?
Video content marketing occurs when brands create video content to boost their profile value online in the market. Usually, videos are broadcast on either YouTube or social media platforms. However, there are several other platforms where you can also publish videos, like webinars, live videos, courses, self-hosted videos, or live videos.
When done effectively, video can be a powerful tool for a company to convey its message to a huge audience. It is valuable for both B2C and B2B audiences and helps in making content strategies.
The best thing about video content marketing is that it has become easy to use effectively. There is definitely something for everyone, even those without traditional video recording or editing experience, thanks to the range of options accessible to marketers.
Why Does Your Business Need Video Content Marketing?
Now, make sure that you’re conscious of video content marketing and how quickly it’s acquiring popularity. It’s a Brand strategy that your company should use to reach out to more prospective consumers and get a great return on your online marketing efforts.
So, here are some well-researched figures and a few compelling reasons why video content marketing is critical and why you should invest in it:
Higher Conversion Rate
The conversion rate is the most significant indicator in every marketing effort. Because if you aren’t turning potential consumers into leads or paying customers, your company will stagnate.
However, with the aid of video marketing, you’ll be able to increase traffic to your website and encourage people to buy your new product or subscribe to your newsletter.
When video content is more conversion-friendly and done correctly, it may influence more than 70% of marketers. As a consequence, you’ll get better outcomes with less effort. As compared to other types of content, video content can provide transparency to your targeted audience to help them make a final conclusion.
Stronger Engagement Levels
Many researchers have verified that video content performs an excellent task if you actually want to capture the attention of your targeted audience. Nowadays, the majority of people prefer to spend time on aesthetically appealing content. As a result, video content has proven to be an important component of the “visual content” movement.
As you can see, more and more individuals are consuming video content on social media platforms like YouTube, Facebook, and Twitter these days.
So, if you make a video and share it with your social followers, you have a 10X possibility of engaging them with your video, which will instantly show to achieve higher results and also get more shares and comments on your video.
Better Emotional Connection
If you start exploring video content, you’ll discover that videos with emotional content are the most popular on social media networks.
By creating emotional videos, you can attract the emotions of your target audience, and you are not only offering them a reason to devour your content but also circulating it throughout their social network.
So, whether you’re in the B2B or B2C sector, using video marketing to appeal to your audience’s emotions may help you generate more leads.
Better SEO Results
If you’re still wondering whether “video marketing may affect your SEO” or “can it help you obtain a higher SERP ranking,” the answer is yes. Still, some individuals believe that video content will not appear above regular articles on Google or Bing.
But they are inaccurate because several people who watch video content grow every day. According to the researcher, adding video content to your website increases your chances of ranking on the first page of the SERPs.
Still, if you haven’t taken advantage of this wonderful opportunity, we recommend that you start creating excellent video content that is relevant to your brand and use it to increase your SEO.
How to Improve Your SEO Via Video Content Marketing?
Put Unique Title on videos
Because the structured data includes the name of your video file as the video title, be sure to rename your films once they’ve been posted.
Keep in mind that the title should represent the video’s distinctive content rather than just repeating the title of the page where the video is embedded. Choose something basic, relevant, and captivating. You don’t need to worry about incorporating goal keywords, conducting keyword research, or anything else (Google can now comprehend synonyms). But no video title is less SEO-friendly than “Sequence-1.mov.”
Upload a compelling thumbnail
When people are browsing through search results, your video’s thumbnail picture will attract their attention, and it might spell the difference between success and failure with video SEO.
Consider your thumbnail to be a movie trailer. It’s a static promotion for the video itself, and its job is to inspire people to click through and press play. It doesn’t have to be an exact frame from the video, and all that matters is that it’s an exciting and honest portrayal of the film’s content.
Use an inline embed
Inline and popover embeds are the two most common varieties of Wistia embeds (other platforms will have other options). If video SEO is important to you, always use inline embeds rather than popover embeds, which use lightboxes.
We’ve discovered that Google indexes popover embeds significantly less frequently than inline alternatives, which is likely because popover embeds require a click to activate the JavaScript that delivers the video.
The two forms of the inline embed (standard and fallback) are equally effective for SEO. The conventional embed is AJAX-based, which makes it quicker, but for some content management systems, the iframe-based fallback may be the better alternative.
Mobile Optimization
Without any doubt, you should optimize video content on mobile devices. These days, it’s the primary focus of the digital world, as mobile views have surpassed desktop views in recent years and will continue to do so in the upcoming years as they become an essential part of our lives.
Mobile optimization has become a leading trend across a variety of businesses. According to an April 2018 study, mobile online traffic accounted for approximately 51% of all online traffic.
On small displays, it’s also easier to watch a video than to read text. Hence, as a brand, you must also consider the screen on which consumers will view your website.
Add Metadata
You must add meta titles, meta descriptions, meta tags, internal links, and high-quality content to the page to improve your on-page SEO.
Similarly, you must include metadata in video descriptions since search engines use metadata to locate your video and place the video’s results.
Because the metadata is the most important aspect of your product or service, it should include keywords in the title or description so that search engines can easily evaluate it. Inserting information is a straightforward operation that takes only a few minutes.
Make Video Sitemaps
If you regularly publish video content on your website, it creates trouble ranking your company’s website. You should make a video sitemap for your page to alleviate your load.
A video sitemap is a text file that contains important information about your video content. When you submit a sitemap for your video page to Google, you’re telling search engines that you have a video with a title, duration, subject matter, and audience you want to reach.
In brief, this information is critical for getting your video indexed by search engines quickly and for Google to better identify which websites offer video content and what the content’s purpose is.
Share the Video on Several Platforms
When you begin posting video content across numerous social media sites such as YouTube, Vimeo, Facebook, and Instagram, you will be able to determine which video is the most appealing.
In the current scenario, video sharing is trending on all social media platforms, and it’s just going to be more trending. Keep in mind that the more engagement your video generates, the higher your page’s rating will be, and you will become more trustworthy in Google’s eyes.
Encourage Viewers to Like and Comment
The most effective strategy to increase audience involvement and engagement is to encourage them to like, comment, and share.
By including an appealing CTA, you may encourage visitors to like and comment on your video. Comments and likes will assist in enhancing your video’s popularity and, finally, enhance your SEO ranking.
Video content marketing is an excellent way to engage your audience. Video marketing is the use of video across all of your marketing platforms to achieve a more profitable outcome for your company. It will not only increase interaction, but it will also improve your company’s ranking.
Takeaway
Implement optimized videos on all the platforms where you locate your audience to achieve some SEO benefits.
This will give you an advantage over your competitors, as well as increased SERPs, increased brand awareness, and some high-quality visitors who will take the action you desire.
Remember that YouTube isn’t the only area where you should be promoting your videos; social media, emails, and even your blog are excellent venues to do it.
